Past
When Carlton introduced the first modern day metal badminton racket (utilising grommets) a new era of modern badminton equipment design was born. Unique, distinctive and functional, the racket began to shape Carlton’s company heritage which has seen it become established globally as the No.1 Specialist Badminton Brand. A number of ground breaking innovative products including the World's first synthetic shuttlecock and the launch of the first truly one piece graphite racket ensured Carlton remained at the cutting edge of badminton equipment design. The iconic 3.7s was the World's No.1 racket gracing virtually every badminton court globally during the 1980s, a fitting tribute to a brand that has been manufacturing specialist badminton equipment for over 50 years. Carlton has forged numerous long standing relationships with some of the most renowned players including Gillian Gilks, Nora Perry, Stephen Baddeley and Morten Frost.

Present
Carlton has long understood the varying requirements of individual badminton players. Using this extensive knowledge and expertise, in 2009, Carlton introduced the Carlton Badminton System. Comprised of a number of key components, this systemic approach to badminton equipment manufacture delivers scientifically validated improvements to your play ensuring you are a game ahead of the opposition.

Future
Carlton equipment designs and technologies provide a "window" into the future of badminton equipment supply and 2010 is no exception. The launch of the Prototype concept frame signals the vision of Carlton Badminton and sets the brand apart from the competition. Softening the impact of the shuttle on the string bed to improve touch and feel has traditionally been delivered through softening the grommets within the frame. Tasked with improving control by over 50%, Carlton’s R & D Department threw away the rule book creating a revolutionary frame profile that will fundamentally change the future of badminton racket design - Razor Guided Technology was born. Revolutionary grommetless construction at key points on the frame ensures direct contact between the cross strings and the racket frame. The increased synergy between the two racket elements ensures razor sharp racket control and feedback.

The future holds exciting prospects for Carlton. Innovative products and fashionable designs will give Carlton the edge, supporting the brand to reach its long term mission.